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OPIS White Paper Program
Reach Key Decision-Makers.
Build Your Brand.
Generate New Sales Leads.
Participate in OPIS’ White Paper Program and reach more than 15,000 oil jobbers, wholesalers and oil company executives.
What is the OPIS White Paper Program?
This exciting, new program offers you the opportunity to reach thousands of proven buyers and decision-makers in the energy industry. White papers are official-looking research papers that position your company as the solution to critical issues facing the energy industry. White papers work because they educate readers rather than giving the appearance of advertising.
Hot topics that appeal to OPIS subscribers include: |
| • Hedging |
• Risk Management |
| • Software Solutions |
• Investment and Finance Strategies |
| • Renewable Fuels |
• New Technology |
| • Supply Markets |
• Lowering Fuel Costs |
| • Storage and Transportation Issues |
• Fuel Buying and Management Strategies |
How can you use the OPIS White Paper Program to your advantage?
-- Product Launches
White Papers can play a valuable role in launching a new product. In the early stages of your sales effort, they are especially effective in explaining a new technology or service to your prospects who are searching for ways to solve the problem your product addresses.
-- Industry Leadership
Certain types of White Papers also provide an excellent platform to demonstrate your company’s position as a thought leader in energy industry. These White Papers take a forward-looking, big-picture approach, providing your analysis of important issues and vision for addressing them (and perhaps preparing the industry for a future product or service under development by your company).
-- Competitive Advantage
Whatever service or product your company provides to oil jobbers, wholesalers and oil company executives, the White Paper strategy positions you as a better solution than any of your competitors. White Papers make a convincing, credible market case for your product in a format that is engaging and helpful. And the best part is –- the customer has actually asked to read your White Paper, a powerful indicator of interest. Talk about a qualified lead! You could speak to a packed house at a convention or stand in an exhibit booth for three days and never get the kind of active response that a White Paper delivers.
Benefits of the OPIS White Paper Program
- Six month exposure on the OPIS White Paper website to thousands of growth-motivated buyers and visitors.
- Free marketing for your white paper. OPIS will deliver email messages to its customers informing them of your white paper which can be downloaded from the OPIS White Paper website.
- New, qualified sales leads delivered to you promptly.
- Company Branding – get free exposure for your company.
- Survey Questions. You can provide up to 4 unique questions for each white paper – a perfect opportunity to find out more about your qualified leads!
For more information about the OPIS White Paper Program and to take advantage
of this opportunity, contact Greg Mosho at gmosho@opisnet.com or
by phone
at
1-800-275-0950 x2546.
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For more information
contact Greg Mosho
Advertising & Conference
Sponsorships Manager
gmosho@opisnet.com
1-800-275-0950 x2546
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Industry Surveys Show
White Paper Effectiveness: |
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White Papers are the format most used to view or evaluate new-technology information: (1)
- 63% White Papers
- 56% Software demos, trials
- 52% E-mail newsletters
- 46% Product literature |
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Top White Paper uses: (1)
- 60% Stay on top of new markets, technologies
- 58% Find solutions for problems
- 58% Obtain preliminary information about products and vendors - - 50% Identify features that apply to my situation |
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What people “always/almost always" do after viewing White Papers: (1)
- 66% Visit vendor’s web site
- 44% Search for content from other vendors
- 35% Demo or download product
- 34% Forward White Paper to a colleague |
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White Papers Rated as Effective Media Buy
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78% of large companies
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67% of medium organization
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59% of small companies |
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White Papers Registered for and Downloaded Frequently:
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79% Would be willing to register for white papers (2)
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62% Download 1 to 10 White Papers in previous 3 months (1) |
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Top White Paper disappointments: (1) - 44% Gave product information instead of discussing business challenges
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41% Not focused on problem solving
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35% Too product oriented |
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Sources:
(1) 2007 Q2 TechTarget & CMO Council Technology Buying & Media Consumption Survey of 1,100 technology professionals
(2) May 2007 study White Papers vs. Web Casts by Knowledge Storm and MarketingSherpa of 2,400 marketing professionals and users
(3) Marketing Sherpa “Business Technology Benchmark Guide 2006” survey of 633 business technology buyers. |
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