Truckstop Workshop
Day 1 - Sunday, September 20, 2009
& Volumes in a Down Market
The truckstop and trucking industry are going through unprecedented tough times, but travel center giant Pilot Travel Centers has seen the silver lining through opportunities with hedging in the fuel market. Join 37-year veteran, Mark Hazelwood as he walks you through a fuel market update and shows you ways to maximize your profits through fuel hedging.
Know your customer, know yourself! With volumes down, truckstops must now more than ever re-examine the services and amenities they provide, the image they project, and the products they offer to ensure they distinguish themselves from the competition and attract and keep their best customers. Our expert will reveal his proven tips of the trade for making your truckstops stand out among the crowd. Mike will also provide tried-and-true ways to boost profits with innovative inside sale strategies, positioning and marketing of food offers, and innovative means for tying fuel buying with convenience service and product categories.
for 2010 Trucks
Part 1: Supply & Testing
2010 is right around the corner and new diesel vehicles will need urea/diesel exhaust fluid (DEF) to maintain their EPA-mandated pollution-cutting technology. Truckstops will find fleet customers demanding this new product which requires learning a whole new supply chain, industry jargon, pricing structure and handling procedures. In this first session, you’ll get started with a full exploration of this new product from North America’s leading provider of urea/DEF. You’ll learn:
- How urea is produced and made into DEF.
- What testing requirements are followed to ensure product quality.
- How DEF is supplied to the market.
- How DEF supports Selective Catalytic Reduction (SCR) clean engine systems and how they compare to competing technologies.
- What the driving factors are for DEF demand and much more.
How to Buy, Manage and Sell Urea/Diesel Exhaust Fluid
for 2010 Trucks
Part 2: Handling, Dispensing & Pricing
Kent Robinson, Director of Marketing, Dresser Wayne
John Beumler, Manager of Account Development, Terra Environmental Technologies
Dave Siler, Director of Marketing Detroit Diesel (Daimler)
Now that we’ve established what urea/DEF is and why it’ll be in demand, we’ll explore how it can be dispensed and marketed to fleet customers. Whether in bulk containers, through state-of-the-art pump island gear, or in small emergency-size quantities, urea/DEF can easily fit into your retail offering and ensure you are meeting the ever-changing needs of your fleet customer.
Sponsored by: 
© 2009 OPIS