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Individual State Reports
Regular Price: $2,495
Special Discount Price: $2,245

Additional State Reports
$500/per state.

National Report
(48 states, excludes Hawaii and Alaska)
Regular Price: $12,995
Special Discount Price: $11,695

 

The Best and Worst County Ranking Report –
The Ultimate Scorecard for Retail Markets Across the U.S.

Looking to expand, divest or upgrade your retail outlets?

Need to benchmark your performance against your competitors?

Finally, a report that can help you make smart decisions regarding your outlets. This report provides exclusive rankings by county for each state revealing the clearest profit picture of the retail landscape ever put together.

This in-depth report is comprised of OPIS’ extensive database of wholesale and retail gasoline prices, volume estimates from a variety of sources and U.S. census data -- a compilation of data not found anywhere else!

Reports also include a graphical heat map based on the weighted ranking showing the counties broken down in quintiles: best, above average, average, below average, poor.

With just a quick glance you’ll be able to:

  • Find out which areas are ripe for expansion and which markets you want to avoid.

  • Benchmark your own performance against a reliable market average.

  • Discover new areas that may make sense to enter.

  • Confirm which outlets are best to start divesting.

  • See if your volumes are on par with other outlets in your area.


County rankings are broken down on a state-by-state basis letting you zero in on the markets near your trade area providing an apples-to-apples comparison. Each county includes its overall national ranking too.

Powerful Data Elements used to create a weighted ranking include:

  • Rack-to-Retail Margins over the past three years.

  • The average retail price less taxes and freight compared against the state average less taxes freight for the past three years.

  • Estimated volumes per site.

  • Estimated gasoline profits by site (average margin x average site volume).

  • Property values to estimate return on investments.

  • Estimated number of households and employees per outlet.

  • Five year population growth estimates.

  • Median household incomes.

  • And more!

Never before has so much information been packed into such a concise and revealing report. Even if you are just considering buying, selling or upgrading you need this tool to make sure you make the smartest decisions possible.

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