Hear From These Top
Industry Experts:
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John Lounsbury
Director of Marketing,
Terra Environmental Technologies Inc. |
 Mr. Lounsbury is the Director of Marketing for Terra Environmental Technologies Inc.(TET) a Terra Industries Company, which provides a wide range of nitrogen-based reagents and services to companies in meeting their clean air emissions objectives. Terra Industries is the largest producer of nitrogen products in North America with operations in the United States, Canada, UK and Trinidad.
In 2007 the environmental business expanded to service the needs of the North American mobile market with the introduction of TerraCair™, an ultrapure, formaldehyde free, diesel exhaust fluid (DEF). Mr. Lounsbury consulted on the business development strategy for TerraCair™ in conjunction with regulatory agencies, automotive OEM’s, and supply chain partners to position Terra as the leading producer of DEF in North America.
Prior to joining Terra in 2008, Mr. Lounsbury owned his own marketing consulting firm and has extensive management experience with Nestle and Unilever in both the United States and Canada. Mr. Lounsbury has an Honors Business and Commerce Degree from the University of Guelph. |
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Vijay Srinivasan
General Manager,
Balcrank |
 Vijay Srinivasan Ph.D, is the General Manager of Balcrank Products Inc., a subsidiary company of GenTek Inc. (NASDAQ: GETI). Balcrank is a manufacturer and supplier of fluid dispensing equipment for the automotive service industry for over a hundred years, and has made a substantial investment in developing Diesel Exhaust Fluid distribution infrastructure and associated dispensing equipment. Prior to Balcrank, Vijay directed the marketing and distribution of over a million tons per year of sulfuric acid for General Chemical LLC
(a sub of GenTek). Prior to that Vijay was in materials research and development. |
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Brian Routhier
Automotive Engineer,
American Trucking Associations |
 Brian has nearly a 20 year background working as a project manager and engineer at automotive tier one suppliers of brake pistons, interior and exterior trim and also Velcro® where he shares three patents. He has been in the Law and Regulatory Affairs Division of the American Trucking Associations for 3 years. He also serves as Secretary on the board of the SAE Washington DC Chapter. |
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If you were unable to participate in the
Understanding & Benefiting from Urea/Diesel Exhaust Fluid Requirements webinar -- you're in luck! A rebroadcast of
the webinar is
available. Now you can view this 120-minute
web-based
seminar
at your own convenience.
Your download includes the rebroadcast of the webinar and all presentation materials.
Diesel Exhaust Fluid (DEF or urea) will be both a profit center for truckstops and a mileage saver for fleets starting in 2009!
Next year, fleets will have to start buying DEF to feed their new model trucks' catalytic systems at their terminals and as they fuel at truckstops. The technology is a win-win because it improves fuel mileage even as it reduces smog-producing pollutants to near-zero levels. The questions are many:
For Fleets: |
For Truckstops: |
Where will fleets who centrally fuel their trucks buy DEF?
How is DEF transported and stored, and what are those costs?
What are the mileage gains – and are they worth the investment?
How much volume is needed per truck per mile?
Can DEF be supplied via mobile refuelers? |
How and where will DEF be dispensed?
What are the investment costs and projected ROI on the product?
What are the commercial opportunities to supply centrally fueled fleets?
Where can DEF be purchased reliably in bulk – and how can it be stored?
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Starting next year and for the next five years, the U.S. heavy-duty truck fleet will begin converting to Selective Catalytic Reduction systems. Those trucks will require DEF to operate or they’ll be slowed to a crawl by EPA-mandated on-board diagnostic systems until they can get their hands on more.
Ford and GM are even rolling out some light duty trucks that will have DEF needs. The customer base will span both commercial and private truck drivers. During this unique and timely webinar you’ll learn how:
- To locate DEF supply and how it will get to market.
- DEF will be priced.
- Underlying commodities can cause price volatility for DEF.
- To measure DEF’s “green” benefits.
- To spot opportunities for bulk storage and retail dispensing.
- Much DEF will be needed to fill U.S. demand.
- To handle DEF, including managing freezing point and heated storage needs.
- DEF can harm other key truck components and how to avoid problems.
- To comply with regulatory and quasi-regulatory (ASTM) standards and licensing that may apply to DEF.
- DEF mileage savings are calculated.
- Dry and aqueous DEF differ and why you should care.
- And much more.
Get answers to these and other questions by downloading this OPIS Webinar. Our experts will give you a thorough introduction to DEF and provide you with the tools you need to get ready for the 2010 engines.
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